According to the World Fertilizer Magazine forecast, in 2019 the global fertilizer market will be valued at US $ 155.8 billion, and the aggregate annual market growth rate is projected at 3.8%.

The main trends in the fertilizer market will be the growing demand for micronutrient fertilizers; World market dominance in the Asia-Pacific region and competitive environment.

Field trials have proven that the use of micronutrient fertilizers increased yields from 8% to 20% annually. The market leader in terms of trace element fertilizers is Yara International. Valagro is recognized as the most active player in terms of strategic development in the global microelement market. The Asia-Pacific region accounts for 60% of the global fertilizer market. South Asia and East Asia are the main fertilizer consumers in Asia.

The global fertilizer market is fragmented, and the top ten players make up a small share of the global fertilizer market, while other fertilizer companies account for most of the market based on total revenue from the fertilizer market in 2018. The largest investments by companies were made in the segment product launch, where companies introduced 11 new products in various regions such as Africa and Latin America. The development of regional markets and local players in various parts of the world are the main factors in the fragmented nature of the market.